Email is still one of the best ways for people and organizations to communicate in the age of technology. However, managing bounced emails poses a significant difficulty for marketers who use email. Your sender’s reputation may suffer and your marketing efforts via email may perform less well as a result of a bounced email. You will learn how to determine whether an email will bounce after you send it by reading this article. Do check Email Search Lookup
Recognizing Email Bounces
It’s crucial to understand what an email bounce is. When an email can’t be sent to the recipient’s inbox, it bounces. In general, bounces fall into two different groups:
- Hard Bounce: Irreversible problems like an inactive domain or an incorrect email address.
- Soft Bounce: Temporary problems, like an overloaded inbox or problems with the server.
Causes of Email Bounce
Multiple factors can lead to email bounces:
- Invalid addresses: Email addresses that are invalid either have a misspelling or are not legitimate.
- Email Server Problems: The recipient’s email server is not working properly or is having problems.
- Spam Filters: The recipient’s server might have rejected your email because it was marked as spam or junk.
Ways to determine whether an email will bounce
The following techniques can be used to determine whether an email address will bounce:
1. Services for Email Verification
Using email verification solutions is the most dependable approach. Email addresses are verified by these organizations, which also determine if the addresses are probably going to bounce. Several well-known email verification companies can provide this service.
2. Verify SMTP
To confirm that the email address is valid, simple mail transfer protocol (SMTP) tests need to establish a connection with the recipient’s email system. This procedure includes:
- Establishing a connection with the recipient’s SMTP server. Scripts or programs can be used for this.
- By sending a test email, the email service replies by stating whether the email address is genuine.
3. Verification of Syntax and Domain
You can verify that the domain exists and that the email address has been organized effectively before sending by:
- Verifying that the email address is formatted correctly by doing a syntax test.
- Check the name of the domain to see if it has a live Mail Exchange registration. Command line programs or web tools can be used for this process.
4. Double Opt-In
Bounces can be decreased by setting up a double opt-in procedure. A user receives an email verification upon subscribing to your list of newsletter subscribers. This won’t add them to your list until they confirm that they want to subscribe. This verifies that the user genuinely wants to get your communications and that the email address is real.
- Keep Your Email List Clean
Keeping an active email list is essential. Make sure to regularly clean your email database of incorrect or outdated email addresses. Deleting email addresses that haven’t responded to your emails for a predetermined amount of time is one way to achieve this.